Top 5 Personal Finance Budgeting and Planning Apps in Kenya Q4 2023

In Q4 2023, the top 5 personal finance budgeting and planning apps in Kenya saw varying trends in downloads, revenue, and active users. Here’s a detailed look at their performance.

Ocean plus - save money from OCEAN PLUS DEV experienced consistent weekly downloads, peaking at around 10.5K in late September and maintaining a steady rate through the quarter, ending with approximately 6.6K downloads in the last week of December. The app's active users grew significantly from 11.6K in late September to roughly 25.8K by the end of December, showcasing a strong user retention.

Know know cash showed a stable download trend, starting with about 6K downloads in late September and ending with nearly 7K downloads in the last week of December. Despite not having active user data, the consistent download numbers suggest a steady interest in the app.

KOPA HELA by Gtechs had a varied download performance. The app saw a peak of 4.7K downloads in late October but experienced fluctuations, ending the quarter with just over 300 downloads in the last week of December.

Hustler Pesa from Nicanor Techs had a notable increase in downloads mid-quarter, starting from 2K in late September and peaking at around 3.8K in mid-December. The app maintained a high download rate towards the end of the quarter, with 3K downloads in the last week of December.

The other KOPA HELA app also from Gtechs experienced a significant spike in weekly downloads, reaching approximately 3.6K in late November but saw a sharp decline, ending the quarter with zero downloads in the last week of December.

All data is sourced from Sensor Tower, providing valuable insights into the app performance landscape. For more detailed information and further insights, visit Sensor Tower.